Behavioral health marketing and business consulting
Clinician Marketing is behavioral health marketing and business consulting from operators who have owned therapy practices and licensed treatment facilities. Not a generalist agency learning your field on your budget.
Our founders have built, staffed and run outpatient therapy practices. Not consulted on them. Run them.
Licensed treatment center operations, from census and admissions through staffing, surveys and payer mix.
A 4.25x return on ad spend on paid campaigns, or page-one Google ranking on the keywords we agree together.
Website, CRM, tracking, automations and campaigns are built, launched and maintained by us. No homework queue.
Who we serve
A solo therapist filling a caseload and a residential program protecting census are not running the same business. The offering changes accordingly.
Fill a caseload with clients who fit your specialty and stay. Psychology Today optimization, a website that converts on mobile, and intake handling that stops eating your evenings.
Prescriber demand behaves differently from therapy demand. We build around how patients actually search for med management and specialty panels, and we sell single services when that is all you need.
Referral-grade visibility plus the operations to absorb it. Team-wide profile optimization, automated intake and follow-up, and a steady flow of qualified admissions your clinical team can carry.
Search and paid media across every location without the sites competing against each other, a dedicated marketing director, and a rebuild that protects the rankings you already have.
What we do
Most practices do not need another vendor to manage. They need the marketing and the business systems behind it handled together, by people who understand the clinical side.
Local and multi-location search built around how patients and referrers actually look for care, with a page-one ranking guarantee on agreed keywords.
Search and social campaigns managed against a 4.25x return on ad spend guarantee, with tracking tied to admissions rather than form fills.
Fast, accessible sites that convert, built to preserve the search equity of whatever you are replacing.
Branded email, document signing, payments, and automation across marketing, sales and internal operations so nothing falls between intake and first session.
Profiles rewritten and structured to rank and convert, for one clinician or for an entire team.
Standing hours with operators who have run practices and facilities: pricing, payer mix, hiring, capacity, second locations, OP-to-IOP expansion.
Plans
Pick the plan that matches the size of the practice. Everything is done for you, and every plan includes the monthly mastermind.
For clinicians launching a new practice.
$600 one-time setup
then $100/month for website hosting and CRM
For 5–10 clinician practices and IOP/PHP clinical teams.
$4,500
per month
For 20+ clinician practices, multi-location practices, 50+ IOP/PHP clients, or residential treatment centers.
$7,000
per month
Ad spend is not included in any plan.
See guarantee termsSingle services, Ads or SEO, as needed.
Call for quote
Built around the problem you are actually solving.
Call for quote
Full program build including curriculum.
$20,000
How it works
A working call, not a pitch. We go through your capacity, your current referral sources and what an admission is actually worth to you, then tell you what we would do and what it would cost.
We build the asset: website, CRM, tracking, automations and campaign structure. You approve, we ship. The work stays on our side of the line.
Campaigns go live against the guarantee, consulting hours go on the calendar, and reporting ties spend to admissions rather than impressions.
About
Clinician Marketing exists because our founders got tired of explaining behavioral health to marketers.
They have owned outpatient therapy practices and licensed treatment facilities. They have hired clinicians and lost them, carried payroll through a slow quarter, prepared for surveys, and watched a strong month of admissions evaporate because an intake line went unanswered on a Friday afternoon.
That is the perspective we bring to marketing. We know what an admission is worth, what your clinicians will and will not tolerate, and which growth is worth having. We are not a generalist agency with a behavioral health page on the website. This is the only field we work in.
Practice operations · Facility operations · Growth
Questions
No. Ad spend is not included in any plan. Your plan fee covers strategy, build, campaign management and consulting. Media budget is paid directly to the advertising platforms, so you own the ad accounts and see exactly what was spent.
We measure revenue attributed to the campaigns we manage against the ad spend in the same period, over a defined measurement window that starts after an agreed ramp-up. If we do not reach 4.25x, we keep managing the account without our management fee until we do. It depends on tracking and CRM being configured the way we specify, which is part of the build. The full terms set out what is measured and over what period.
We agree a keyword list with you before the work starts. If those keywords are not ranking on page one of Google within the period set out in the terms, you stop paying the SEO management fee until they are. The guarantee covers the keywords we agree together, not every phrase someone might type.
There is an initial term so the guarantees have a measurement window that means something, and the agreement continues month to month after that. We do not use multi-year lock-ins. The exact term is stated plainly in your agreement before you sign anything.
We build on the assumption that anything touching a prospective patient can become protected health information. In practice that means contact forms collect contact details and never clinical detail, advertising and analytics tags are kept off patient portal and clinical pages, call tracking and CRM vendors are engaged under a business associate agreement where one is required, and no clinical information is sent to advertising platforms. We are a marketing company rather than your compliance counsel, so your privacy officer should review anything that touches patient data.
A monthly group call for the practice owners we work with. One topic worked through properly — pricing, payer mix, hiring, intake conversion, opening a second location — plus time for your own questions. It is included in every plan.
That is the risk we design against. Before anything changes we crawl and archive the existing site, map every URL to its replacement, keep the pages that are earning rankings, and put permanent redirects in place at launch. Rankings and traffic are monitored through the transition so a drop gets caught in days rather than quarters. On the enterprise plan, preserving current SEO is an explicit part of the build.
A new-practice site is typically live within a few weeks of the kickoff call. Larger builds involving a CRM, automations and a site migration take longer because the migration is the part worth being careful about. Paid campaigns can start as soon as tracking is verified. Search is a compounding channel, which is why the ranking guarantee runs over the window set out in the terms.
